The caption reads, "Text messaging while driving prevents you from seeing what really matters".

The Caption reads, "Don't talk while he drives".

Talking or texting on a cell phone, while driving, can have dire consequences. On several occasions people are involved in crashes or die while driving because they are not focusing on driving but rather what to say on the phone. In order to hopefully decrease the number of incidents one advertisement uses shock value as a deterrent. The second ad uses an over abundance of words to show how texting can  be distracting while driving.